Ideology

Ideology- The belief ideas and values which the magazine holds to be important.
When discussing Ideology we have to look at the key questions :

- Who's interests does the magazine serve? Who or what does it represent?
- Who is present and who is absent in the magazine?

- What does the magazine tell us about the institution who made it?

- What judgements can you make about the truth, accuracy or effect of the magazine?

- What judgements might other people or groups make about the magazine?

- What values are offered, either directly or indirectly, by the magazine?

- What issues does the magazine raise?

Research into Ideology:

This edition of NME specifically targets fans of Rihanna but also any other music fans.

The colours, to a fan, may represent life, colour, and the "state of music today".

In the top right hand corner of the magazine it says " Introducing the new NME 4 out of 10 special edition covers" which suggests that they are trying to target people interested in different music because Rihanna might not usually fit into the targeted audience and NME usual music choice.

 The House colours have changed for this particular edition which may suggest that this could possibly be a one off thing. The brand identity is in a sans serif font which could mean that NME are appealing to a mass audience rather than a niche audience. It is also in a bright colour which clashes with the colours that the chosen celebrity is wearing. Usually the masthead for NME is covered, and yet still recognisable, however, i think because they have changed the colour for this edition they could not risk the masthead being covered up and not recognised.

This particular edition of Uncut is particularly aimed at adults who are interested in punk rock - this is because the clash is a rock band from 1976. I would expect that other rock bands from around that era, and maybe new rock bands would be featured in this magazine because it appeals to it's targeted audience- so i wouldn't expect to see artists such as Justin Bieber.

The interviews with successful musicians suggest that the magazine is succesful in satisfying it's targeted audience. The magazine also gives away CD's free with it's editions which helps promote new music. The house colours appeal to both genders, which helps broaden their targeted audience, the colours clash well which means that they are easily recognisable.